The order of these activities is designed to follow a logical progression from understanding the basics of strategic marketing to the application of complex strategies. The various topics originally start with the foundational knowledge needed, leading to the understanding of the complex topics such as Influencer Marketing and Omni-channel marketing strategies. As we progress through the course, more comprehensive, integrative topics, such as Integrated Marketing Communications, are introduced, requiring students to apply the knowledge and strategies learned from the prior weeks. This progression is meant to facilitate the students' understanding at a pace that enhances their learning experience.

1. Introduction to Strategic Marketing:This topic offers an insightful overview of strategic marketing, highlighting its significance and alignment with the overall business strategy.

2. Market Research in Decision Making: Here, we'll explore the pivotal role of market research in shaping informed marketing decisions and strategies.

3. Marketing Information Systems: This section delves into the utilization of marketing information systems for collecting, storing, analyzing, and distributing marketing data.

4. Consumer Behavior Analysis: This topic uncovers the intricacies of consumer behavior and its influence on marketing strategies.

5. Market Segmentation, Targeting, and Positioning: We'll examine the process of market segmentation, targeting specific segments, and positioning the product/service in the consumer's mind.

6. Product Differentiation and Brand Strategy: This section illuminates strategies for differentiating products and crafting a robust brand.

7. Pricing Strategies: This topic investigates various pricing strategies and the factors that influence pricing decisions.

8. Distribution Channel Decisions: Here, we'll discuss different distribution channels and the art of making effective distribution decisions.

9. Promotional Strategies: This section presents various promotional strategies to communicate with the target market.

10. Digital Marketing and Social Media Strategies: This topic navigates through the realm of digital marketing and social media strategies.

11. Global Marketing Strategies: We'll delve into strategies for marketing in a global context.

12. Market Competition and Competitive Advantage: This section analyzes the competitive landscape of the market and strategies for securing a competitive advantage.

13. Product Portfolio Analysis: This topic scrutinizes the analysis of a company's product portfolio.

14. Marketing Performance Metrics: Here, we'll learn about various metrics to gauge the performance of marketing activities.

15. Marketing and Corporate Social Responsibility: This section emphasizes the role of marketing in corporate social responsibility.

16. Strategic Customer Relationship Management: This topic explores strategies for managing customer relationships.

17. New Product Development and Life Cycle Strategies: We'll understand the process of new product development and life cycle strategies.

18. Retail and Wholesale Strategy: This section outlines strategies for retail and wholesale marketing.

19. Service Marketing Strategies: This topic probes into strategies for marketing services.

20. Ethical and Legal Issues in Marketing: Here, we'll discuss ethical and legal considerations in marketing.

21. Influencer Marketing: This section introduces the emerging trend of influencer marketing.

22. Omni-channel Marketing Strategies: This topic traverses strategies for omni-channel marketing.

23. Integrated Marketing Communications: We'll learn about the concept of integrated marketing communications.

24. Reflection and Course Review: This final section provides a comprehensive review of the course and an opportunity for reflection on the learning outcomes.